In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Pepsi, Budweiser, Ford, Apple. You know what you’re going to get with a well-branded product or service. All of this can lead to sub-brands, like iPhone and iPad which...Read More

A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A...Read More

A trade show banner stand is a cost-effective way to add visual impact to your display and can be used in a variety of different settings to deliver your marketing message with punch. In an exhibition hall, a banner stand’s large-format and eye-catching graphics help differentiate you from the competition and entice visitors to your booth....Read More

Fall trade show season is quickly approaching. Time to get prepared!! Here’s an article, written by Ken Krogue for Forbes Magazine.  He details steps to ensure your trade show is the best bang for your buck…. Earlier the other morning I finished a webinar with my friends Peri McDonald and Becky de Loryn’ from salesforce.com, the...Read More

by Brittney Helmrich, Business News Daily Staff Writer Many professionals and business owners go about networking and building business relationships the wrong way. Passing out business cards and blindly pitching things or asking for favors from people you met only once is frustrating, impersonal and ineffective. If you’re guilty of doing just that, it’s time to...Read More