These are out of a book published 25 years ago (Paul Brown – Marketing Masters)…..but they still hold true today. Here are six of my favorties. “You are always better off having a point of difference in your product, instead of just coming out with a me-too and relying on your merchandising and advertising ability....Read More

A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...Read More

Organizations are finally starting to understand that social media is more than just a giant megaphone for marketing messages. (Better late than never, right?) There are seven social media trends that are beginning to shape 2014, and an infographic from Media Mosaic examines them. Is your organization participating in any? Here’s a look at a...Read More