Twitter‘s a much different platform than it was a year ago. On the surface, it has a new, more streamlined look and a totally overhauled profile page, but the changes go much deeper than that. Since last December Twitter has been slowly rolling out a series of new ad products and capabilities for brands with...Read More
A vehicle wrap is like a bumper sticker on steroids, and it can earn you or your small business money. If you want to sell advertising space to a professional car-wrapping company or are looking for a novel way to advertise your own business, talk to us about turning your car into a moving advertisement. Vehicle wraps...Read More
This is pretty interesting…. In 2009, Fred Stutzman was a graduate student at the University of North Carolina and he was trying to grind out some important work on his thesis. But there was a problem. His favorite coffee shop, which had previously been a quiet sanctuary where he could escape distraction and get work...Read More
A great post by Jason Fell of Entrepreneur.com… In today’s digital-first world, if you’re going to start a business, you better have a website. And if you’re going to have a website, you have to make sure it has great content that ranks well in search. Otherwise, people won’t be able to discover your products...Read More
The only major personality trait that consistently leads to success is conscientiousness. “It’s emerging as one of the primary dimensions of successful functioning across the lifespan,” Paul Tough writes in “How Children Succeed.” “It really goes cradle to grave in terms of how people do.” Tough says that people who test high in conscientiousness get...Read More
Will we ever have to look for anything again? Thanks to new wireless networks, garbage bins can tell you when they’re full and parking spots when they’re empty Think, for a moment, about the way the Tile could change city life as we know it. A ballyhooed indie product that drummed up $2.6 million in crowdsourced...Read More
If you’re wondering whether your website is good enough, I’ll give you the answer: No, it’s not. How can I be so sure? Because every website can be improved. There is no website in existence where 100 percent of the visitors take the precise action the website owner wants. Which means there’s always room for...Read More
Post from The Globe and Mail….. As more people spend more time on their mobile phones, Facebook Inc. wants to position itself as the company that sells mobile advertising – and not just on its own service. On Wednesday at Facebook’s F8 conference for developers in San Francisco, the company announced the launch of a...Read More
This is a great article I read in Marketingmag.ca….. Thank you Russ Martin... As social grows up determined to make a profit, marketers are finding it more expensive Scott Stratten is sweating on stage at the New Media Expo in Las Vegas, Nevada. Billed as his “triumphant return” to the conference where Stratten made his...Read More
What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward...Read More
IS your website’s smartphone savy? Canadians’ digital lives are becoming more complicated. As some of the most active members of the global digital community, Canadians spent more than 34 hours online per month in 2013, on average; outpaced in the top 10 countries only by the U.S. and the U.K., at roughly 36 hours. But...Read More
