Yes, these drive me absolutely crazy! (Amber not Steve)…..this is an article worth reading. Plenty of marketers, from Wendy’s to Dove to Major League Baseball and beyond, are pouring advertising dollars into trying to connect with women. They have been doing so for years, and with good reason: it has been estimated that globally, women...Read More
The statement is true. It’s easier AND cheaper to hold on to, up-sell, encourage your existing customers rather than look for new ones….. This is an article I read in Forbes that sums it up nicely…… We tend to forget about our existing customers, and when we do, it is always to our detriment. Yes,...Read More
Low-margin retailers argue they can’t afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. An article Marcel Corstjens and Rajiv Lal – Havard Business School: http://hbswk.hbs.edu/item/7387.html There are three ways to differentiate in retailing: location, location, and location. The problem is that as...Read More
Consumers are finding what they want easier, and learning how to avoid what they don’t want better. If your business is going to thrive, it is critical that you recognize this and adapt. – One of the best statements I’ve read….. The advent of the internet heralded the start of sweeping changes to the way...Read More
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours? Simply put, your brand is your promise to your customer. It...Read More
What do we do to help? Create an Integrated Approach for Social Media Your customers use social media to communicate with each other in ways unimagined just five years ago. And with studies showing that consumers are spending ever-larger portions of their online time on social media sites, your company may have already established a...Read More
One of the vital steps in building a successful brand for your business is the company logo as this often forms the first impression of your company. After spending quality time researching and choosing a business name, the logo will be the piece that carves out a memorable part of your business in the customers...Read More