In the interview, Brian touches on a number of different topics including content marketing, real-time content creation, and the effects of using content in such a short-lived, meaningless way. Over the course of the interview Brian also shares his insights as to where he sees “content marketing” going and how he thinks it will get...Read More

Most businesses today have company Facebook and Twitter profiles, and many have even created accounts on LinkedIn, Pinterest and Instagram as part of their social media marketing strategies. But the employees of those businesses have their own personal social profiles, too. If your staff isn’t using their profiles — particularly LinkedIn and Twitter — as...Read More

The advent of the internet heralded the start of sweeping changes to the way in which businesses interact with consumers. Traditionally, brands would deliver a message to consumers in the hopes of influencing their buying decisions. But the internet has changed the playing field by putting control of what consumers see into their own hands....Read More

This is SO true….thanks Daily Inforgraphic for this one….. No doubt we are all used to texting, having 1-on-1 conversations, using Facebook and at the same time working on an assignment. We like to say we are multi-taskers. We’ve got all the power to stay ahead. I can read my e-book, cook, clean, and talk...Read More

Advice we needed as well….. BY ERIC SIU Entrepreneur.com Your “About” page is likely one of the most visited pieces of content on your website. And yet I’m willing to bet that instead of crafting this important page with the care it deserves, plenty of you reading this article simply coughed up a few generic, corporate-speak...Read More

An article by Joy Gendusa offering great insight into bettering your email marketing strategy…. Email marketing is similar to social media in that it’s a marketing tool that’s most effective for follow-up, not lead generation. Consider these statistics about follow-up: 2% of sales are made on the first contact; 3% of sales are made on the second...Read More

Creating a steady stream of relevant and compelling content for your business can be challenging. Well-researched, helpful articles take time to write and edit and if you’re not working with a professional content marketing company, generating such a large ongoing volume of content can be overwhelming.  This article from B2B offers some great ideas…. Here...Read More

One of the most valuable posts I read this year about social media was The Top 7 Social Media Marketing Trends That Will Dominate 2014 by Jayson DeMers. I found this post valuable because it clearly identifies many of the social media marketing developments that are important for brands and small businesses in the coming year. Yearly...Read More

I love this post by Barry Feldman because it emphasizes content promotion (which is all-important) and includes a comprehensive list of specific actions. It’s a great overview for beginners. But the pros may also find a few tactics they aren’t using.  READ MORERead More