Writer Steve McKee from Business Week gets it right! Of all the assets any company owns, its brand is the single most valuable. A bold statement? Sure. But think about it: A brand is the only corporate asset that, managed properly, will never depreciate. Never depreciate. Those are magic words. Patents expire, software ages, buildings...Read More
I have always loved Dilbert……Here’s a great post from entrepreneur.com An average guy can succeed!I While there is a continuous stream of articles toting the amazing qualities of entrepreneurs, the secret traits of successful people and tricks for making it to the top, Scott Adams, the creator of award-winning comic series Dilbert, thinks it’s hogwash....Read More
Running a contest on Facebook presents a great opportunity to reach more potential players and grow your social media following. These are a few contests we’ve helped our clients with that have been successful: Like & Share – win a free pizza! People love pizza and it’s an easy way to grow your Facebook fan...Read More
What can marketers expect in the new year? Here’s a look at some predictions of what to expect and what to consider, based on an infographic from WebDAM: —Marketing teams will spend $135 billion dollars on new digital marketing collateral in 2014. —78% of CMOs think custom content is the future of marketing, and so...Read More
What do we do to help? Create an Integrated Approach for Social Media Your customers use social media to communicate with each other in ways unimagined just five years ago. And with studies showing that consumers are spending ever-larger portions of their online time on social media sites, your company may have already established a...Read More
A “love” approach to business. We liked it! Posted on entrepreneur.com. Imani Laners is the CEO of Shinko Media, an online advertising sales company based in Montclair, N.J., that creates digital content promotions and experiences for brands and publishers. Why do we choose one brand over another? Brand loyalty is not a mental act, but...Read More
An interesting infographic from Entrepreneur.com…. Beards. Diverse women. Hands-on dads. What do these three things have in common? They will all be visual design trends to look out for in 2014, at least according to one stock photo firm’s predictions. iStock has released an infographic that gives fair warning to anyone wondering what aesthetic you may...Read More
A great inforgraphic from Entrepreneur.com…. Have you heard that the words you use in an email’s subject line can doom your note to the spam folder? Perhaps someone told you the best time to send emails is 3 p.m. on Thursdays. These are myths, and there are a lot of them swimming around out there...Read More
