A cool article from Forbes….. The Hunger Games isn’t just a young adult fiction series. It’s also a commentary on human behavior that can be applied directly to business. For example, there are many marketing lessons to learn from The Hunger Games that remind us how important it is to build relationships, be flexible, and be real in our...Read More
Small business owners can’t afford to ignore Facebook. Nearly all consumers use the Web to search for local businesses – and most of them are on Facebook. The website is the biggest social networking platform in the world by far, with more than a billion active users. Meanwhile, the social media giant is steadily rolling out features...Read More
An interesting article from MarketingProfs, Diana Udel….worth a read. In this article you will learn that… Omni-channel success for consumer brands hinges on the ability to deliver engaging, cross-channel brand stories. Five key tactics can help marketers improve the quality of their cross-channel brand storytelling. Stories have always been vehicles via which we communicate...Read More
Don’t just want followers, fans or subscribers, you want those people to visit the website and make an enquiry or purchase. There are 5 basic tips here on how to achieve that with social media…..Great Information from the Social Media Examiner! Do you want to convert your fans and followers into paying customers? Are...Read More
Saw this posted in many places, but here it is from Social Media Today….and so true. I’m guilty of some myself. As more and more organizations join the owned media way of marketing, the grammar police seem to be in greater force. Poor Sam Fiorella. Every time he writes something, he asks three or...Read More
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours? Simply put, your brand is your promise to your customer. It...Read More
