Mobile devices are an integral part of our lives. As a marketer, this means that your content, engagement and communications with prospects, customers and the public must be able to be delivered on the consumer’s device of choice and enable the owner to consume your content and act on your message at their convenience, not...Read More
Some latest news from The Entrepreneur…. If the closure of the popular Google Reader service has taught us anything, it’s that no program is safe from the search giant’s chopping block. The next one expected to make an untimely exit is the popular Google Adwords External Keyword Research Tool. The free Adwords tool has commonly...Read More
A great article from Entrepreneur.com – author Kathleen Davis… You can’t ignore your web presence if you want to get noticed by potential customers, but simply being active online isn’t enough. According to research compiled by Reach Local, an online marketing firm, 97 percent of consumers conduct online research before making a local purchase, and...Read More
More and more studies are finding that too much choice leads to poorer decision making. Sounds crazy and contradictory, I know. I summarised some interesting research on this topic. Here are the best bits:- In a share-trading experiment, two groups of university students were pitted against one another. One team saw only share prices, while...Read More
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Written by Cheryl Morris Cheryl Morris is the director of marketing for Nanigans. In less than a year, Facebook became the market leader in mobile display ads – outpacing giants like Google and Apple to control approximately a quarter of all mobile display revenues. What represented zero percent of Facebook’s ad revenues a year ago...Read More
Written by Joe Griffin Joe Griffin has served as the co-founder and CEO at iAcquire, a digital marketing firm, since 2008. Re-launching a website is a massive, multi-layered task for any business. You have make decisions not only about design and branding — a re-launch requires a seemingly endless checklist of tasks: benchmarking, content strategy,...Read More
